As a storyteller, writer, and communications strategist with a deep passion for inclusion, I believe that every organization has a unique story to tell. My work is all about helping disability-focused nonprofits and other organizations connect with their audiences in authentic, meaningful ways. Whether through plain language, strategic content, or creative copy, I focus on crafting narratives that inform, inspire, and drive action.
In the samples below, you’ll see the stories behind the content I have created—from articles and digital campaigns to video scripts and collateral. Each project posed its own challenges and opportunities, and my approach was tailored to bring out the best in each one. Through these collaborations, I have helped organizations amplify their voices, highlight their impact, and engage their communities through compelling stories that inspire and influence.
Below you will find examples of:
- Content development
- Website development
- Copy writing
- Social media content
- Video script writing/production
Website Development
Including content rewrite
For Partners in Learning, a child development and resource center, I developed a strategic communications plan to enhance their current website. The primary goal was to align their website with the organization’s mission, improve its user experience, and better showcase its clinical services. My approach began with a comprehensive website evaluation, analyzing content, layout, functionality, and user experience. Based on this analysis, I proposed a content strategy that highlighted the center’s clinical services, tailored messaging for families, educators, and donors, and incorporated video to enrich engagement.
In addition, I recommended improving the site’s functionality by introducing user-friendly forms and streamlining site navigation for ease of use. I also assessed the organization’s internal resources and proposed tasks that could be handled by staff, while identifying areas where my communications expertise could add the most value. The result was a clear roadmap for both immediate improvements and long-term website maintenance, ensuring Partners in Learning could continue to effectively connect with its community and stakeholders.
MCIE Annual Report
I was pleased to collaborate on the Maryland Coalition for Special Educations Annual report.
Content Development
Better Health Starts with Effective Communication
The Challenge: ASHA sought to rewrite the content on this page into plain language, reduce the amount of copy, and streamline the user experience.
The Approach: By focusing on writing and editing, I reduced the content by approximately half, refined the tone and voice, and rewrote it using plain language principles while keeping the copy within ASHA’s brand voice.
The Impact: The streamlined content made it easier for visitors to quickly locate and understand key information, significantly improving the overall user experience on the page.
Website copywriting and editing: ASHA Communication Access
Writing Samples
News Briefs – St. Paul’s Magazine (pages 2-4)
Social Media
Graphic design: Maryland Coalition for Inclusive Education Live Webinar Promo
Video Scripts
The Challenge: St. Paul’s Schools, newly unified under one brand, needed to launch and promote a newly branded unified annual fund. Convincing alumni to support this new initiative required a compelling narrative that conveyed the benefits of a unified experience.
The Approach: Through script writing and project direction, I helped create an annual fund video for this new brand, focusing on telling the story of unity and shared purpose.
The Impact: The video served as the cornerstone for the annual fund giving challenge, helping raise $650,000—surpassing the initial goal of $500,000.
IGNIGHT St. Paul’s Video – Supporting Faculty
The Challenge: This was our first in-person unified fundraising event since COVID-19, and we needed to re-engage our community and convince them to give generously. Knowing how grateful parents were for the unwavering dedication of faculty during the pandemic, we decided that promoting the faculty would be the most effective way to connect with our audience.
The Approach: Through storytelling, we focused on sharing real, compelling stories that highlighted the resilience and commitment of our faculty. By showcasing their passion and impact, we tapped into the gratitude and trust the community already had for these educators. The video used a mix of heartfelt interviews and candid moments to bring these stories to life, helping viewers see the direct impact of their contributions.
The Impact: The video resonated deeply with our audience, helping us surpass our fundraising goal for the event.
The following two videos showcase my work in script writing, project management, and logistics. These projects were a blend of scripted content and authentic interviews, allowing for a natural storytelling approach that combined planned narrative with real, unscripted moments. This combination helped bring depth and authenticity to the final product.
The Challenge: The American Speech-Language-Hearing Association was launching its newest practice portal page for the NICU and wanted a resource for web and social media to explain the resource and gain attention.
The Approach: I drafted a script from the existing portal content using stock images and voice over to bring the content to life in an interactive and engaging way way.
The Impact: The video drove traffic to the new portal page and continue to do so as well as enhances the page itself.
Burden of Choice (2006)
The Challenge: Rowan Regional Medical Center faced the pressing issue of teenage drinking and driving and other risky behavior, a growing concern within the community. The challenge was to effectively communicate the dangers and consequences of this behavior to a young audience, prompting them to make safer choices.
The Approach: To tackle this challenge, the hospital collaborated with Miller Davis Studios to create a compelling audiovisual campaign. The “Burden of Choice” video was crafted to resonate with teenagers, using relatable scenarios and powerful storytelling. With the director of Communications, I wrote the script for this production and worked with my team at Miller Davis to cast and produce the short film.
The Impact: The efforts paid off significantly when Rowan Regional Medical Center was awarded a Gold Award in the Audiovisuals/Television Programming category. This recognition highlighted the effectiveness of the “Burden of Choice” video in raising awareness about the dangers of teenage drinking and driving. The collaboration not only enhanced community engagement but also established Rowan Regional as a leader in proactive health education, making a lasting impact on the lives of local youth.
inclusion AMPLIFIED 