Work Samples

Content Development

Better Health Starts with Effective Communication

Website copy writing and editing: ASHA Communication Access

The Challenge: ASHA sought to rewrite the content on this page into plain language, reduce the amount of copy, and streamline the user experience.
The Approach: By focusing on writing and editing, I reduced the content by approximately half, refined the tone and voice, and rewrote it using plain language principles.
The Impact: The streamlined content made it easier for visitors to quickly locate and understand key information, significantly improving the overall user experience on the page.

Video Script

ONE St. Paul’s Fund Video

The Challenge: St. Paul’s Schools, newly unified under one brand, needed to launch and promote a newly branded unified annual fund. Convincing alumni to support this new initiative required a compelling narrative that conveyed the benefits of a unified experience.
The Approach: Through scriptwriting and project direction, I helped create the first annual fund video for this new brand, focusing on telling the story of unity and shared purpose.
The Impact: The video served as the cornerstone for the annual fund giving challenge, helping raise $650,000—surpassing the initial goal of $500,000.

Burden of Choice

The Challenge: Rowan Regional Medical Center faced the pressing issue of teenage drinking and driving and other risky behavior, a growing concern within the community. The challenge was to effectively communicate the dangers and consequences of this behavior to a young audience, prompting them to make safer choices.
The Approach: To tackle this challenge, the hospital collaborated with Miller Davis Studios to create a compelling audiovisual campaign. The “Burden of Choice” video was crafted to resonate with teenagers, using relatable scenarios and powerful storytelling. With the director of Communications, I wrote the script for this production and worked with my team at Miller Davis to cast and produce the short film.
The Impact: The efforts paid off significantly when Rowan Regional Medical Center was awarded a Gold Award in the Audiovisuals/Television Programming category. This recognition highlighted the effectiveness of the “Burden of Choice” video in raising awareness about the dangers of teenage drinking and driving. The collaboration not only enhanced community engagement but also established Rowan Regional as a leader in proactive health education, making a lasting impact on the lives of local youth.